There are a lot of options you can choose from for building a website for your business.
Which of them benefits your business more? Let’s find out by reading this article.
Understanding Your Business
You need to have a clear understanding of your business first before putting it online.
Once your site DNS propagates (which can be checked with Online DNS Tools), Hosting is Online and Web page Goes live, the first impression will always matter and this is going to be your basis of gaining consumers and investors.
Here are a few questions to give you a clearer view of how your business will look like:
- What’s the purpose of your business?
- What’s your intention of creating a website? Do you need it for showcasing your projects and testimonials? Will you be able to provide a friendly customer support?
- Do you need an online store with payment functionality?
- Do you intend to create a long-term website development plan combined with different campaigns and platforms? Or do you only need this site for business references only?
Considering you have answered all of these questions, it’s time to choose which technology should you use to build your website. Should you go with WordPress? Or HTML? Both of them has its ups and downs and it’s up to you which one should you choose.
- WordPress is one of the most popular website building tool that’s been used by many. You’ll also noticed that websites built from WordPress share a similar structure, which is a big advantage because you can easily find your way around when visiting one site to another. This is because WordPress is often called a Content Management System or CMS for short.
- So what in the world is CMS? CMS is a professionally designed service for website building to make website management as easy as possible. This is why WordPress has gain a good reputation for a lot of website builders around the world. WordPress is commonly used by bloggers, article writers, and even content creators. Building in WordPress is a piece of cake. You can easily add plugins, extensions, themes even with zero knowledge in programming.
- This is the best part when using WordPress. You can learn how to build your own site in just an hour or two. Posting new content and managing comments and subscriptions isn’t a hassle and it’s pretty straightforward.
- HTML stands for Hypertext Markup Language and it’s one of the basic and older coding language found on the web. Sites that are built form HTML are accompanied by other technologies like CSS, Java, and others. Static HTML is literally static. Which means nothing moves or changes when a user visits your site.
- However, if your business doesn’t require any of those fancy animations to present your product, then maybe Static HTML is the right tool for you. But you cannot do it all alone. You have to hire expert programmers and web designers who had a lot of knowledge about building a website to accompany you. This is important if there are any additional changes that needs to be done.
- HTML coding takes a lot of time and can be difficult for some. That’s why a lot of bloggers are staying away from this technology because it’s not user friendly.
Pros and Cons of WordPress
- Content Management is a Piece of Cake – With WordPress, managing your content is easy and stress-free. It will take you only a minute or two to create content which gives you more time to nurture and develop your additional content. You can also easily customize each content before posting it so everything will look nice and inviting once it goes live.
- Constant Automatic Updates – WordPress has a lot of plugins and templates to choose from. And it’s also constantly updated over time so you can have fresh and new ones to choose every day. If you’re experiencing any problems, WordPress will automatically give you an update which fixes things so you can continue on.
- Easy Management Delegation – WordPress allows you to let people manage your website in just a matter of minutes. Compared to HTML where a lot of coding needs to be done.
- Lots of Customization Options – WordPress has a lot of built-in customization tools such as extensions, themes, and templates that you can choose from. You can style up your website whatever you want depending on your target audience.
- Bad Plugins – Because of WordPress’ open source nature, a lot of independent and amateur developers are using the site to test their creations such as plugins.
Using bad plugins can affect your SEO and Open your Site up to vulnerabilities big time – so it’s better to stay away from them and choose only the ones that are worthy to use.
- Hard to Fully Optimize – Just because WordPress allows you to use as many plugins as you want in your site doesn’t mean you have to use all of them.
It’s better to use the right extension and plugins that can be beneficial for your site. Using bad or slow plugins can affect your site’s SEO which will make your site rank lower that it ordinarily would.
Pros and Cons of Static HTML
- Faster Loading Times – With HTML, you’ll experience faster loading times because it only contains little information that needs to be loaded. This benefits businesses in third-world countries or mobile users that prefers simpler content and faster access. Keep in mind that HTML pages loading time will depend on the code you’ve written.
- You’re Less Likely to Encounter an Error – HTML gives you full access to coding and code management compared to WordPress. This enables you to change whatever code in your site you want to change. It does require some knowledge about coding though. But with HTML, your site will be error-free.
- No Software to Maintain – HTML sites are independent on its own and doesn’t need any of those fancy software found on other web building tools. This means no software to update, maintain, and modify. All your attention is all in the code and you can add new content to your heart’s content without the need of using extensions and plugins.
- Can be Difficult to Update – Because HTML doesn’t come with a piece of software to begin with, it’s all up to you to update the site on your own. This can be difficult if you don’t have enough knowledge in coding. You could break down your site if you made a simple coding mistake.
- Can be Costly – Having an HTML site means you have to hire skilled programmers to accompany you. That means you have to pay all of them based on their performance. Coders are important in business if you opt for an HTML based website so you have to get your wallet ready.
- Barebones Compared to WordPress – HTML can look like a barren wasteland compared to WordPress which is visually pleasing to the eyes. By putting them side by side with each other, you can definitely see which one is the one. HTML emphasizes functionality over form while WordPress are all in for user friendliness and eye candy.
At the end of the day, it all boils down which one suits your business and finances well.
If you’re okay with HTML, then go with it. But if you feel like WordPress is the right one for you, then use it to your advantage.
Both of them can give you good results for boosting your revenue and there’s nothing wrong with choosing one over the other. You can even use both of them and see which one suits your taste. Always remember to make the right choice, because the choice you chose will make the difference.